AaronPetersenAward winning director & editor
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My latest projects
Jordan's "Hello Delicious"
Collaborating with Sara Salter and the Saltmine Strategy and Creative team, producer Robbie Moore invited me to edit the commercial campaign, working with director Mo MacRae. The Jordan's commercial campaign was released across Australia with focus to boost the new packaging and branding. This is Jordan's first-time television campaign in Australia.
Delivering an Acknowledgement of Country empowering people with knowledge.
In Australian culture, delivering an Acknowledgement of Country at the start of gatherings or meetings holds immense significance. However, encouraging individuals to offer personal and authentic acknowledgements without fear of being disrespectful can be challenging. Accenture Australia enlisted the help of CoBox to empower its employees to deliver a respectful and meaningful acknowledgement with confidence.
Atlassian ShipIt
Twice a year, Atlassian hosts its ‘ShipIt’ event, where employees showcase their innovative ideas to a global audience through a simultaneous live broadcast. This event embodies Atlassian’s culture of forward-thinking solutions and collaboration, with the primary goals of having fun, keeping audiences entertained, and winning them over. My role was pivotal in managing the technical and operational aspects of the broadcast, while also coordinating directly with on-air talent and handling logistics. The result was a seamless, engaging live event that highlighted the cutting-edge spirit of Atlassian and was a resounding success.
Celebrating Life Defining Moments with Nikon
Nikon is known for its exceptional quality. With over one hundred years of brand legacy and expertise, they have a history of creating precision optics. With their Nikon Lenswear product line, creative agency Curiious partnered with CoBox to create a brand campaign to be showcased globally.
The Power of Podcasting and Empowerment
When Chief Executive Women (CEW) approached CoBox to create a podcast series promoting the CEW Leadership Program and advancing gender equality, we eagerly accepted the challenge. Podcasts have a unique power to set agendas and spark meaningful conversations, and my commitment to advocacy and purpose-driven projects dates back to the award-winning feature documentary, Zach’s Ceremony. Co-creating the podcast series with CEW was an opportunity to put these core beliefs into action.
Caroma Coloured Basins with Darren Palmer
I directed a colour-locked campaign for Caroma Australia, showcasing their new Caroma Coloured Basins. The campaign aimed to highlight the aesthetic and functional benefits of these stylish basins, which came in a variety of contemporary colours to suit any bathroom decor. To bring this vision to life, they enlisted the help of celebrity and brand ambassador Darren Palmer. His expertise in interior design and his charismatic presence added significant value to the campaign, making the benefits of owning a Caroma Coloured Basin both relatable and desirable to our target audience.
Earlyrise Baking Co.
Earlyrise Baking Co, a century-old bread-making institution in Central West NSW, partnered with Avenue 85 to launch their brand into mainstream supermarkets across New South Wales. Avenue 85 reached out to me for a standout brand campaign, and my creative direction was integral to the project.
Transformative RFP video campaign
I directed an RFP video campaign that significantly boosted the clients' success rate and won their pitch. By leveraging my expertise in storytelling, I crafted a compelling and engaging video series that effectively communicated clients’ unique value propositions across three module films that were integrated into a pitch. These videos were designed to capture the attention of decision-makers, making complex information easily digestible and memorable. The campaign’s innovative approach not only enhanced the clarity and impact of the pitches but also set a new standard for how RFPs could be presented.
ABCN Social Mobility
The Australian Business and Community Network (ABCN) has been making a significant impact through its collaboration with Accenture Australia, one of the world’s leading technology companies. This partnership focuses on providing support and mentorship to students, encouraging them to stay in school and pursue their educational goals. Accenture employees volunteer their time and expertise to mentor students, helping them develop essential skills, build confidence, and stay motivated to complete their education. I directed a video showcasing the success of this partnership, highlighting the positive outcomes and the dedication of both organisations. This collaboration underscores ABCN's commitment to creating a brighter future for students and highlights Accenture’s commitment to social responsibility.
ANZ Sustainability Video for Accenture
ANCESTRY “TWINS”
Sydney-based agency Workshop collaborated closely with ShotBox Films and Director Jif Morrison to produce a compelling television campaign for Ancestry Australia, featuring twins Dabriella and Aprilla. The campaign delved into the personal stories of the twins, highlighting their unique family connections and the discoveries made through Ancestry DNA. The creative approach and authentic storytelling resonated deeply with viewers, making the campaign a standout success. The meticulous editing process ensured that the narrative was succinct and impactful. The campaign’s success significantly boosted Ancestry Australia’s market presence, driving a substantial increase in customer engagement and product adoption.
"Hear+Beyond" Podcast Series
Always at the forefront of innovation and positive change, Accenture Australia approached CoBox with a unique and ambitious idea: to share the invaluable insights of Australia’s most prominent CEOs and uncover the secrets behind their thriving businesses. The objective was to delve into transformative ideas that could reshape our nation and navigate through one of the most significant economic downturns in our history, brought on by the pandemic.
Caroma Classics with Josh and Jenna
I was entrusted with taking the client’s brand in an entirely new direction while maintaining an awareness of their core values and marketing standards. To best describe the innovative approach of filming the entire series on a smartphone, I coined the term Do-It-YourSelfie.
Love to Dream "Sleep Series"
Ideal for first-time parents or those simply needing a baby-care refresh, ‘The Sleep Series’ is a comprehensive 14-part online series that delves deeply into understanding the unique sleep needs of newborns. This series was meticulously developed with guidance from a team of experts, ensuring that it provides valuable and accurate information.
Accenture Graduate Recruitment
Each year Accenture Australia releases a comprehensive recruitment campaign aimed at new graduates. In November 2020, Accenture approached the Cobox team seeking a complete revamp of previous campaigns.
Accenture Podcast Series "Zero In"
Accenture is championing a transformative initiative known as “Triple Zero,” which aims to lead the way in innovation for a sustainable future. The core principles of Triple Zero are to ensure zero harm, zero waste, and zero loss in our world. To amplify this message, Accenture launched a podcast series that delves into the technological advancements and innovative strategies driving this mission.
BP Australia Case Study
In an impressive interstate collaboration involving both crew and client, this intensive project truly pulled out all the stops. Filmed on location in Western Australia, I had the privilege of featuring as one of the dedicated workers. For over 20 years, Accenture and BP have forged a strong partnership, contributing symbiotically to the success and future growth of both businesses. Through the optimisation of productivity via digital innovation, Accenture has played a pivotal role in helping BP become one of the largest oil and gas companies in the world, servicing more than 90 countries globally.
Caroma Live Well Series
Caroma’s LiveWell range is a collection of stylish and contemporary bathroom fixtures, designed to promote comfort and independence for those needing extra assistance in their daily lives. Created by Saltmine Creative, this 6-part series hosted by Dr Andrew Rochford features products for every aspect of bathroom functionality.
Caroma "Create Your Sanctuary"
Caroma Australia invites you to “Create Your Sanctuary” by bringing nature into your bathroom. Experts agree that nothing provides peace and tranquillity quite like a nature-inspired bathroom, featuring organic shapes, natural materials and textures, and an abundance of natural light. These elements were key considerations when crafting the full 3D rendered imagery for this project. We utilised a render cloud engine to achieve optimal reflections and lighting results. All models were meticulously built from designs provided by Caroma. Thanks to the power of teamwork, the project was successfully executed in just one week.
Good Return Money Tracker
Good Return and Accenture needed to help raise awareness, generate support for ongoing funding and bring light to their capabilities in a positive social impact space. The aim was to highlight the impacts of the initiative which enables users to make more informed and mindful decisions about their money.
"Embracing Technology in Financial Services" Podcast Series
The Financial Services (FS) sector in the ANZ region was gaining momentum in new areas of content creation. Fresh off the success of the SIBOS 2018 podcast series, CoBox identified an opportunity to encourage Accenture ANZ to connect with their clients in a more engaging way. They proposed the development of a podcast series designed to thrive and attract new audiences by featuring market-leading information and distinguished guests. This initiative aimed to position Accenture ANZ at the forefront of industry conversations, providing valuable insights and fostering stronger client relationships.
Carroll & O'Dea Lawyers "When It Matters"
As an experienced creative, producing high-end stories, videos, and commercials is second nature to me. However, the true test of expertise comes when working with real-world people rather than trained talent. What began as a heartfelt social series, comprised of several testimonial-style case studies, evolved into a powerful showcase of my ability to drive narratives and evoke raw emotion.
Wet. Warm. Dribble. (Short Film)
On a special night, a girl gives her heart to a boy. It’s real. It’s beating. It feels right. She soon discovers that love can be a bloody mess. But love can also be intoxicating, especially for a girl who’s prepared to give her heart away, sparking a night to remember. As the excitement begins to fade, true intentions become misunderstood.
Avanade Australia “Allies in the Spotlight”
Avanade Australia ventured into the world of podcasts with a compelling three-part series titled Allies in the Spotlight. This series focuses on Women in Technology and the advancements in Artificial Intelligence. Each episode delves into the experiences and insights of leading women in the tech industry, highlighting their contributions and the innovative strides being made in AI. You can listen to all three episodes via the link below or find them on Spotify, Stitcher, iTunes, or your preferred podcast platform.
Accenture Australia “SIBOS”
Accenture Australia, one of the world’s leading technology companies, took centre stage at Sibos 2018 in Sydney. Their impressive booth featured a state-of-the-art podcast recording studio, drawing significant attention from attendees. CoBox (formerly PostBox Studios) collaborated with Accenture to document and capture their experience at Sibos 2018. Together, we recorded and produced 29 insightful podcasts, showcasing Accenture’s innovative solutions and thought leadership in the technology sector. This collaboration not only highlighted Accenture’s prominent role at the event but also provided valuable content that resonated with a wide audience.
WestConnex “WESTS TIGERS” & “GIANTS”
Happy Dog Media was approached by the digital agency Maverick to produce project update videos for WestConnex, featuring Sydney-based football teams, the Wests Tigers and the Giants. Director Jif Morrison entrusted the team at Cobox (formerly PostBox Studios) to bring his concept to life.
NEXON ASIA PACIFIC "Brooklyn 99 Style"
Nexon sought a fun, light-hearted approach to showcase their company position and success in the market. Standing apart from the competition was their primary focus, so they decided to replicate the style of Brooklyn Nine-Nine. Filmed on location during a busy day, I worked closely with the talent, all of whom were Nexon employees. My role involved not only calming their nerves but also boosting their energy levels and guiding them in delivering their lines to the camera. It was a thoroughly enjoyable day, and the team was thrilled with the final video, which they proudly hosted on their website and social media channels.
Contiki “TRAVEL MAKES BETTER HUMANS”
Who would have thought that at the age of 40, I would be going on a Contiki tour? We were commissioned to create a new branded content piece for Contiki, working alongside the New York-based creative agency, Exposure. The creative direction was to follow an Australian subject on their first overseas experience, presented in a documentary format. After 14 days of travelling throughout Europe in summer (I know, tough job, right?) and a month in post-production, we delivered a compelling story. The documentary captured the incredible transformation of our subject as she came out of her shell and made a busload of new friends. The final piece not only showcased the joy and excitement of travel but also highlighted the personal growth and connections made along the way.
DXC Technology “Richard Browning”
DXC Technology made headlines by bringing the real-life flying Iron Man, Richard Browning, to Australia for his inaugural flight on the Gold Coast. This was no simple stunt; it was an extremely dangerous endeavour that required meticulous planning and execution. Browning’s flight, although lasting only two minutes, was a breathtaking spectacle. The unpredictability of his flight path added to the challenge, making it a daunting task for the two-person team equipped with just a GoPro to capture the event. The flight showcased not only Browning’s incredible innovation and bravery but also highlighted the cutting-edge technology that makes such feats possible.
After the Apology (Trailer)
Michaela and Kiki from Pursekey Productions approached me to create a trailer for 'After the Apology', which premiered at the Adelaide Film Festival. This heart-warming film captures the aftermath of Kevin Rudd’s apology to Australian Aboriginals and the Stolen Generations. I ensured that the trailer conveyed the depth of each story and the ongoing struggle for answers from the Australian government. By building awareness of these poignant narratives, the trailer effectively highlighted the emotional journey and resilience of those affected, setting the stage for a powerful and moving film.
Cochlear NUCLEUS “SILENT VIDEOS”
The creative team at McCann commissioned a series of television and online commercials to launch the Cochlear wireless product, Nucleus. The campaign needed to highlight a unique feature of Nucleus, allowing users to listen to music in crystal clear clarity for the first time, wirelessly from their smartphone device. The intriguing aspect was that passers-by could not tell they were listening to music given there were no visible headphones.
Zach's Ceremony
Zach’s Ceremony is an extraordinary feature-length documentary that captures the journey of a young Indigenous Australian, Zach Doomadgee, as he transitions from boyhood to manhood. Filmed over ten years, the documentary delves into the complexities of growing up in both the modern world and an ancient culture, highlighting the pressures Zach faces from his family, the temptations of city life, and the pervasive issue of racism.
Real Insurance
For the past decade, PostBox Studios has worked alongside creative agency One3six, producing commercial campaigns for Real Insurance. If you’ve seen a Real Insurance commercial, we made it. Director Aaron Schereck and the team develop concept after concept and relied on the team at PostBox to turn each campaign around with minimal fuss and lightning-fast speed, distributing them all over Australia.
Caltex "Mobile Pay"
Caltex led the market with the first ‘Mobile Pay’ at the pump. I collaborated with the agency Zoo Republic for the first time to direct a social campaign that showcased the advantages of paying for petrol at the pump with your smartphone, speeding up the process for those on-the-go.
COCA COLA “LIFE”
To introduce the new Coca-Cola Life product in Australia, I edited an engaging social video that captured real consumer reactions. Producer Robbie Moore set up a trial in a bustling shopping centre, inviting shoppers to taste Coca-Cola Life and share their testimonials. Each participant who provided feedback received a free case of Coca-Cola Life as a thank you. The online and social media video showcased genuine, positive reactions, highlighting the product’s appeal and creating buzz around its launch.
WESTFUND HEALTH INSURANCE
Westfund Health Insurance is a regional, not-for-profit health fund dedicated to providing quality healthcare services to communities across New South Wales. With a strong focus on member satisfaction and community support, Westfund offers a range of health insurance products tailored to meet the needs of individuals and families in regional areas.
ANCESTRY “DNA”
Creative agency Workshop engaged ShotBox Films to work on their latest campaign featuring Ancestry DNA. Director Jif Morrison delved into the personal stories of Ancestry customers, capturing their narratives about their family connections. The biggest challenge in the edit was intricately piecing together sentences and words to make everything fit within 30 seconds and sound succinct. The campaign was incredibly successful and propelled the product into the marketplace with a significant return.
NAY NAY “I HAVE A VOICE”
“I Have a Voice” was the debut music video release for ABC’s artist, Nay Nay. The video featured children using sign language to interpret the song, creating an inclusive and heartwarming visual experience. This innovative approach not only highlighted the importance of accessibility in music but also showcased the talents of young sign language users. The collaboration aimed to raise awareness about the significance of sign language and promote inclusivity, making it a standout project in Nay Nay’s career. The video was well-received, resonating with audiences and reinforcing the message that everyone has a voice, regardless of how they communicate.
Beaurepaires “No Gimmicks”
The No Gimmicks campaign was straightforward: Beaurepaires doesn’t need any distractions when it comes to selling high-quality tyres at affordable prices. However, when you have half a dozen adorable puppies, why not use them?! Naturally, directing and coordinating all the pups was a challenge, so I filmed each one individually on a green screen set. Each puppy was strategically positioned and then composited together in post-production. This approach allowed us to create a charming and engaging advertisement that highlighted Beaurepaires’ commitment to quality without losing the playful appeal of the puppies.
ANZ “Blue Room”
CoBox collaborated with the creative agency Kontented to produce a series of videos for the ANZ Blue Room event, which highlighted the talents of local Australian artists. Footage was filmed during the day and delivered to the post-house late in the afternoon. Our dedicated editors worked on rotation to ensure the video coverage updates were delivered and online by midnight.
RUMJACKS “FISTFUL OF ROSES”
Editing the music video for The Rumjacks’ song “Fistful of Roses” was a unique opportunity to highlight a poignant theme. The video delves into the forced closure of pubs across Sydney during the lockout laws, a period that deeply affected the city’s nightlife and culture. My approach was to weave together raw, emotive footage that captured the frustration and resilience of the community. I aimed to amplify the song’s message and evoke a sense of nostalgia and defiance.
TRAVEL INSURANCE DIRECT
Editing the television commercial campaign for Travel Insurance Direct (TID) was an exciting project that allowed me to showcase my skills in crafting compelling visuals of world travel. Working alongside ShotBox Films and creative director, John Greig, we aimed to highlight the unique benefits of TID’s travel insurance products.
Nay Nay “Bubblepop”
ABC’s artist Nay Nay has delighted young audiences with the release of her children’s series of songs, featuring the vibrant and catchy “Bubblepop” music video. This series showcases Nay Nay’s talent for creating engaging and educational content for kids, combining fun melodies with playful visuals. The “Bubblepop” music video, in particular, stands out with its colourful animation and infectious rhythm, making it an instant favourite among children and parents alike. Nay Nay’s ability to connect with her audience through music and storytelling has solidified her place as a beloved figure in children’s entertainment.
THE SNOWDROPPERS “LOVE LETTERS”
I collaborated closely with Director Josh Groom to edit a high-energy piece for the Snowdroppers’ final music video as a band. Josh aimed to capture the turbulent, chaotic, and raw emotions behind relationships, so I meticulously stacked the shots in the edit, added a subtle post-shutter shake, and graded the footage to emphasize the stark contrast of black and white feelings. The incredible production design transformed an empty warehouse into a visual masterpiece, with a recurring light bulb making a swinging appearance in many shots.
DESTINATION NSW “HYAMS BEACH”
Filmed on location at the stunning Hyams Beach on the south coast of NSW, I eagerly accepted this job, thrilled to work at one of the most gorgeous beaches I’ve ever seen. Despite the scorching 45°C heat on the squeaky white sand, the beauty of Hyams Beach made it all worthwhile.
DESPERATE MEASURES “Barbara McGrady”
I collaborated closely with Producer Alec Doomadgee to create a series of short documentaries for NITV/SBS. One of the standout features of the Desperate Measures series was the episode on Barbara McGrady, a renowned Indigenous photographer based in Sydney.
Our Footprint “Max Eulo”
I collaborated closely with Producer Alec Doomadgee to create a series of short documentaries for NITV/SBS. One of the highlights of this collaboration was the inclusion of Max Eulo in the Our Footprint series. This project aimed to showcase the rich cultural heritage and contemporary stories of Indigenous Australians, providing a platform for voices and perspectives that are often underrepresented in mainstream media. Working on this series was an enriching experience, allowing us to bring important narratives to a broader audience and contribute to the celebration and preservation of Indigenous culture.
Unearthed “Demi Doomadgee”
One of the standout projects from the NITV/SBS series was the youth focused one, Unearthed, which featured an episode of Demi Doomadgee. This series aimed to highlight the stories and experiences of young Indigenous Australians, providing a platform for their voices and perspectives. Working on Unearthed was an enriching experience, as it allowed us to delve into the vibrant and diverse lives of these young individuals, showcasing their talents, challenges, and aspirations. The project was well-received and contributed to a greater understanding and appreciation of Indigenous youth culture in Australia.
Harris Farm Markets “WEEKLY SPECIALS”
Over the course of four years, I directed weekly television commercials for Harris Farm Markets. Each commercial was a testament to our team’s dedication and efficiency. Filming commenced early in the morning on site at Harris Farm Markets, capturing the freshest produce and vibrant in-store scenes. The footage was then swiftly transported to the studio, loaded and edited, approved and mastered, and on-air broadcast by 3pm in the afternoon of the same day. This rigorous schedule ensured that our commercials were always timely and relevant, showcasing Harris Farm Markets’ commitment to quality and freshness.
CHOICE “Flying Goat”
This TVC campaign for Choice, produced by ShotBox Films, features a whimsical and eye-catching concept: a rainbow-emitting flying goat at the end of a pot of gold. This imaginative and vibrant concept captures the essence of Choice’s commitment to bringing joy into those who find the best deal using their website. The flying goat, with its arse-firing magical rainbow trail, symbolises the brand’s promise of variety and quality. Director Bryan Moses expertly brought this fantastical vision to life, combining stunning visual effects with a playful rock'n'roll narrative that resonated with audiences of all ages.
ALAN MAY HOLDEN "SLOW MO"
I had an absolute blast directing this group of guys who were keen to enjoy an afternoon at the pub, well working of course! The creative concept aimed to capture those exhilarating moments when something extraordinary happens in your day, whether it’s a thrilling moment in sport (an NRL-placed commercial) or snagging the best car deal of the day. To truly encapsulate the essence of these moments, I favoured slow-motion as the perfect approach. We filmed at 400fps on the RED Camera, allowing us to capture every detail of the blunders and triumphs in stunning clarity.
A Grain of Truth “WHAT’S IN BREAD?”
An initiative from George Weston Foods, Grain of Truth was launched to help dispel the myths surrounding white bread. Featuring food specialist Dr Joanna McMillan, the commercial aimed to educate the public on the nutritional value and ingredients of white bread. We were invited to capture the entire process of making white bread, from the selection of high-quality grains to the final baking stages.
BERNARDI’S “WEEKLY SPECIALS”
Bernardi’s produced a weekly television commercial highlighting the sales of the week. I directed a series of opening and closing sequences to top and tail graphic based special inserts. Filmed on location in Bathurst, NSW.
Manifestation "Feature Film"
Manifestation is a haunting proposed feature film in the hands of first-time feature director, Josh Groom. Written by Anthony O’Connor and Jonathon Green, the first twelve minutes of the feature were completed to secure funding. It was a pleasure editing the footage captured by the talented Glenn Hanns.
Harris Farm Markets “IMPERFECT PICKS”
Harris Farm Markets launched a campaign to encourage shoppers to embrace imperfect produce. Every day, thousands of tonnes of fruits and vegetables are discarded due to their appearance and size. Their agency, Workshop, devised the creative concept “Imperfect Picks.” I collaborated closely with the team to direct a challenging one-shot wonder that showcased the imperfect produce on a grand scale.
NRMA “Premium Roadside Assist”
Agency Smartmarket needed a follow-up commercial campaign for NRMA focussing on 'Roadside Assist', which now offers a Premium service. This project involved creating reenactments of potential breakdown scenarios. We managed to film all three campaigns in a single day, each featuring multiple talent at various locations across Sydney. Later, the presenter was filmed against a green screen at Little Birdie Studios.
OneBuck80 “WE DIDN’T START THE SHIRE”
Building on the success of Driftin in my Capella, Liam Doyle and OneBuck80 returned with another parody music video. Filmed on location in Cronulla, Director Liam Doyle faced the challenge of not being able to roll music playback due to concerns it might attract unnecessary attention from the local crowd. This made syncing the audio a difficult task during the editing process. Once again, OneBuck80 pushed the boundaries in music production and developed another 'banger' that stirred responses throughout YouTube.
Stew (TROPFEST)
Josh Groom and I collaborated on editing the Tropfest 2013 finalist film, Stew, directed by Steven Woodburn. The pacing of the edit was crucial in ensuring that the deluded flashback feelings could be effectively conveyed to the audience.
ALAN MAY HOLDEN "Honey Can I"
The “Honey Can I” campaign for Alan May Holden was a cheeky, tongue-in-cheek creative effort that highlighted who the real decision-makers are in a relationship, especially when one partner is glued to the NRL. Thanks to our exceptional talent, the final campaign, which aired during the NRL season, featured three commercials. I worked closely with the team to film all versions within a single day.
OneBuck80 “DRIFTIN IN MY CAPELLA”
Director Liam Doyle teamed up with OneBuck80 to produce a parody music video of Rhianna's Umbrella song. With a wealth of filmed scenarios at his disposal, Liam aimed for a fun, fast-paced music video designed to elicit strong reactions from viewers and showcase the unmissable talent involved. The song captured the Australian sense of humour, poking fun at a street culture hyped for its time. The video passed through the social channels, amassing over 2 million views on YouTube in the first few months.
Harris Farm Markets “GOODNESS EVERYDAY”
Harris Farm Markets enlisted creative agency Workshop to help promote the journey their produce takes from the farm to the store. Starting at a supplier farm on the outskirts of Sydney, Jules O’Loughlin and I documented the entire process and journey of a simple orange. I involved the entire team who work with Harris Farm Markets, and we had a fantastic day bringing the scenes to life. My two boys made a special appearance at the end, happily dancing with oranges, adding a delightful and personal touch to the project.
DESTINATION NSW “Lightning Ridge”
Filmed on location in Lightning Ridge NSW, our goal was to showcase all the beautiful wonders that make Lightning Ridge a must-visit destination for tourists, especially the vibrant local community. The television commercial campaign was filled with many fun and crazy stories, capturing the unique charm and character of the area. From the opal mines to the quirky art installations, we highlighted the diverse attractions that make Lightning Ridge so special. The locals played a central role in bringing these stories to life, adding authenticity to the campaign.
THE SNOWDROPPERS “WHITE DRESS”
Director Josh Groom ensured we delved deep into the grungy world of 80’s schlock horror on VHS for this project. Josh and the team provided the perfect story cut scenes to interpolate amongst the performance sequences, creating a seamless blend of narrative and music. Needless to say, the band loved filming this music video as much as I enjoyed bringing it to life.
Guardian Insurance
Working closely with Aaron Schereck and the team at the brand agency One3six Creative, I directed a series of Guardian Insurance commercial campaigns over a span of 12 months. Collaborating with Dr Andrew Rochford, the ambassador for Guardian Insurance, made the process much smoother. His exceptional talent and ability to convey the essence of each campaign story were invaluable.
The Great Australian Doorstep
Over the course of four seasons, PostBox Studios produced 52 episodes of the travelling show The Great Australian Doorstep. I had the pleasure of editing the series alongside Josh Groom. Our team worked closely with the producers, Peter & Sheree Everitt, as they journeyed around Australia, capturing diverse and engaging stories.
Tip Top “PATIENT MUM”
Last Minutes with the Stack (TROPFEST)
Last Minutes with the Stack was the first short film collaboration between Director Josh Groom and Producer Corey Farrell. Created for Tropfest, it featured a heart-wrenching story of one man’s collection about to go up in flames. The film drew inspiration from an existing story about a man’s relationship with his dog. The editing process faced several challenges, particularly with continuity and sound sync, but the final result showed no evidence of these difficulties.
DESTINATION NSW “MUDGEE TOURISM”
There is something truly special about Mudgee, NSW, and while we were there filming on location, we were able to fully appreciate its beauty. Josh Groom directed the commercials, and I served as the creative director, ensuring that our vision was brought to life.
EASY FEVER (THE EASYBEATS)
The tribute album Easy Fever featured Australian artists covering their favourite Easybeats tracks. Each performance was meticulously filmed, followed by interviews where the artists shared how they became involved in the project. I had the privilege of editing a 90-minute special that aired on Channel Nine. Martin Taylor had the fortunate opportunity to direct this music documentary, meeting not only the Australian music superstars who participated but also the legendary members of the Easybeats themselves. This project was a celebration of Australian music heritage, bringing together contemporary artists and iconic legends to pay homage to one of the country’s most influential bands.
Butterfly (Short Film)
Butterfly was a stunning short film by first-time director Caellum Allan. Once again, Josh Groom and I collaborated on the editing. The performances from the cast were outstanding, and the film was showcased at both the Melbourne International Film Festival and the Sydney Film Festival.
Sydney Confidential TV
PostBox Studios and The Daily Telegraph collaborated to produce over 100 five-minute episodes for the entertainment column Sydney Confidential TV. This campaign was well ahead of its time, producing hot-minute gossip episodes daily and hosting them online through news websites, blogs, and popular gossip boards. The rapid turnaround was crucial to ensuring the content was “hot off the press”.
The Boys (Short Film)
The Boys, produced by Cassie Kelly and Claire Phillips, is a gripping short film that delves into the unexpected twists and turns of a teenage boys’ night out. What starts as a carefree evening of fun and adventure quickly spirals into a series of unforeseen events, leading to a dramatic and intense climax. The film masterfully captures the essence of youthful exuberance and the harsh realities that can abruptly shatter it. Through compelling storytelling and strong performances, The Boys offers a poignant look at the vulnerabilities and challenges faced by teenagers in moments of crisis.
Potbellez “HELLO”
I had the opportunity to work with director Brendan Cook for the first time on his music video for the Potbelleez. The entire video was shot on a green screen, which required a precise and clear understanding of Brendan’s vision for the final animated piece. This project was particularly challenging and exciting, as it involved intricate post-production work to bring the animated elements to life. Collaborating with Brendan was a rewarding experience, as his creative direction and innovative ideas pushed the boundaries of what we could achieve. The end result was a visually stunning music video that perfectly captured the energy and style of the Potbelleez.
The John Steel Singers “OVERPASS”
The John Steel Singers crafted a fantastic, toe-tapping tune that provided the perfect backdrop for Director Josh Groom to weave a story of hope and determination for a better life. Josh’s creative concept immediately lent itself to the use of split screens and seamless segues to transition between scenes.
COUNTRY MUSIC CHANNEL “ROCK THE SNOWYS”
In 2009, PostBox Studios played a pivotal role in producing the Country Music Channel’s television broadcast special, CMC Rocks the Snowys. This event was a landmark in the Australian country music scene, featuring a lineup of both established and emerging artists. Our team was responsible for capturing the vibrant energy and performances of the festival, ensuring that the essence of the event was conveyed to viewers across the nation. The production involved meticulous planning and coordination, from setting up multiple camera angles to capturing behind-the-scenes moments, all aimed at delivering a comprehensive and engaging broadcast.
Telstra "Road to Tamworth"
Telstra Road to Tamworth was produced in conjunction with the Country Music Channel (CMC) each year over a span of three years. This one-hour show embarked on a nationwide tour, travelling all over Australia to discover and showcase new talent in the country music scene. The journey culminated in an exciting finale held in Tamworth during the renowned Country Music Festival. This event not only provided a platform for emerging artists to shine but also celebrated the rich tradition of country music in Australia. The show was a significant highlight of the festival, drawing attention from fans and industry professionals alike, and contributing to the growth and recognition of new country music talent across the nation.
MAX MASTERS “ALICIA KEYS”
In 2008, PostBox Studios’ editor Aaron Petersen played a crucial role in crafting the Max Masters music documentary titled Alicia Keys. His meticulous editing skills brought together a rich tapestry of footage, interviews, and performances, creating a compelling narrative that showcased Alicia Keys’ incredible music career. Aaron’s attention to detail and ability to weave together various elements of Alicia’s journey ensured that the documentary was both engaging and insightful, capturing the essence of her artistry and the milestones she achieved along the way.
Max Masters “COLDPLAY”
In 2008, PostBox Studios’ editors Aaron Petersen and Josh Groom collaborated to craft a Max Masters music documentary on Coldplay. Their combined expertise in editing brought to life the band’s incredible music journey, capturing the essence of Coldplay’s rise to global stardom. The documentary was meticulously timed to coincide with Coldplay’s tour of Australia, offering fans an in-depth look at the band’s evolution, their creative process, and the milestones that defined their career. Aaron and Josh’s editing prowess ensured that the documentary was both visually captivating and emotionally resonant, providing a comprehensive narrative that celebrated Coldplay’s achievements.
About me
I’m a Director, Shooter, Producer, Editor
Curious about the story, obsessed with the craft.
I direct, shoot, and edit - often all in one go. With 30 years in the industry, I’ve worked across every corner of production. I know how to make things look slick and make them land. My journey started in postproduction, where I learned the power of story through the edit. From there, I moved through the ranks building a toolkit that’s equal parts creative instinct, technical know-how, and business savvy. That mix is what makes me reliable, adaptable, and easy to work with.
In 2004, I founded CoBox (formerly PostBox Sydney), a creative production collective built to flex with the needs of each project. We’ve partnered with global brands and local businesses alike, producing content for socials, corporate comms, commercials, documentaries, podcasts, and film. My work as a film director has been recognised internationally, including Best Director nominations for an AACTA Award and an ADG Award. But what drives me most is the chance to learn something new from every project. Whether it’s the story, the tech, the people, or the brand behind it, I take a genuine interest in the moment and the message.
These days, I work primarily as a Director / Shooter Producer, a role that keeps me close to the creative heartbeat of every project. I work solo when needed, scale up when it counts, and bring a cinematic eye, technical precision, and editorial instinct to every frame. And when a project needs to grow, I’ve got a trusted network of collaborators ready to jump in and help bring big ideas to life.
I love what I do, I’m here to help, and always up for a chat.
Awards and Accolades
- 2019Melbourne International Film FestivalShort Film Category“Wet. Warm. Dribble.”Official selectionView project
- 2019Bangalore Shorts Film FestivalBest Actress“Wet. Warm. Dribble.”WinnerView project
- 2018Adelaide Youth FestivalBest Feature Documentary“Zach’s Ceremony”WinnerView project
- 2017AACTA AwardsBest Feature Documentary“Zach’s Ceremony”NominatedView project
- 2017Australian Directors Guild (ADG) AwardsBest Direction Of Feature Documentary“Zach’s Ceremony”NominatedView project
- 2017Australian Teachers Of Media (ATOM) AwardsBest Feature Documentary“Zach’s Ceremony”WinnerView project
- 2017Australian Teachers Of Media (ATOM) AwardsBest Indigenous Online“Zach’s Ceremony”WinnerView project
- 2017Film Critics Circle Of Australia (FCCA)Best Feature Length Documentary“Zach’s Ceremony”NominatedView project
- 2017FIFO (Tahiti)Best Feature Documentary“Zach’s Ceremony”Special jury prizeView project
- 2016Byron Bay Film FestivalBest Film“Zach’s Ceremony”WinnerView project
- 2016Byron Bay Film FestivalBest Documentary“Zach’s Ceremony”WinnerView project
- 2016Margaret Mead Film Festival (New York)Feature Documentary“Zach’s Ceremony”Official selectionView project
- 2016Melbourne International Film FestivalAudience Award - Best Documentary“Zach’s Ceremony”WinnerView project
- 2016Sydney Film FestivalFoxtel Audience Award - Best Documentary“Zach’s Ceremony”WinnerView project
- 2016Hot Docs International Film Festival (Toronto)Feature Documentary“Zach’s Ceremony”Official selectionView project
- 2009Astra AwardMost Outstanding Music Program“Max Masters: Coldplay”WinnerView project